Beyond the Hashtag: Why Progressive Platforms Must Build Futures, Not Just Protest

In today’s hyperconnected world, moral outrage travels fast. From Gaza’s blockade to Tasmania’s salmon farms and ancient forests, activists and leaders with platforms flood social media with sharp critique and heartfelt calls for justice. Yet, for all the powerful voices and viral hashtags, the conversation often stops short of what comes next. Moral clarity is necessary but not sufficient.

“When progressive leaders wield their megaphones only to condemn without creating pathways forward, they cede the future to corporate boards, militaries, and political hardliners”

The real challenge is not just to name what’s wrong but to build convivial governance, systems where communities are invited into genuine conversation, co-creating the institutions they will live within. Convivial governance treats imagination as an organ essential to democracy. It insists that governance must be of the people, not imposed from above; it thrives on dialogue, shared responsibility, and an openness to diverse futures. This methodology is urgently needed in places like Tasmania, where industrial salmon farming disrupts ecosystems and silences community voices; in forests under threat of over-extraction; and in global hotspots like Gaza, where decisions are made far from the lived experience of those most affected.

“These struggles, though geographically distant, share a common thread: the failure of top-down governance and the absence of meaningful participatory design”.

Tools for convivial governance already exist. Barcelona’s Decidim platform empowers tens of thousands to propose and vote on policies. EcoPeace Middle East models cross-border cooperation around water resources. Local councils in Rojava show how self-rule can resist authoritarianism and fragmentation. These are not utopias, they are working examples of how conversation can turn outrage into architecture.

Yet, too often, influential thinkers like Naomi Klein illuminate the systemic roots of injustice without stepping into the generative space of scenario-building and solution design. She speaks powerfully about global crises but rarely opens her platform to the messy, grounded work of co-creating alternatives with affected communities.

Progressive leaders with reach bear an ethical responsibility: to shift from reactive outrage to proactive convivial conversation, inviting followers into structured, inclusive spaces where futures are imagined, tested, and refined together. This is how movements mature and how change becomes sustainable. Without this shift, the “day after” will always belong to someone else.

It is time to move beyond the hashtag, toward using our imagination as the most important organ of our time.

About the Author
Dr Emily Samuels-Ballantyne (also known as Dr. Demeter) is an eco-philosopher, farmer, and author of the forthcoming series The Spiral Shelves: Living Library of Magical Farm Tasmania. Her work bridges policy design, ecological healing, and the spiritual-cultural renewal of place. She works at the intersection of community resilience, regenerative governance, and embodied stewardship, inviting new myths and models for living well together in times of great change.